Refuse & Reuse
A commissioned, sustainability-focused merchandise system featuring original illustrations across reusable everyday products designed to promote environmental awareness and reduce plastic waste.
I created the organization’s original illustration system and merchandise visuals, which were used across outreach campaigns, educational programs, fundraising pop-ups, reusable products, social media, and public sustainability events.
Version 2 (Chosen)
ORIGINAL ILLUSTRATION
TOOLS：Pencil Sketch, Procreate & Photoshop
Version 1
DESIGN RATIONALE
The initial direction was developed in response to the client’s request for a wave composition inspired by Katsushika Hokusai’s iconic ocean imagery. Based on that reference, I reworked the structure, whale form, plastic-waste details, and overall silhouette to move the illustration beyond direct inspiration and create a more original campaign visual.
I ultimately selected Version 2 because its circular composition, flexible negative space, and stronger visual mark made it more adaptable across merchandise, packaging, and promotional applications.
IMPACT & OUTREACH
02
15 Schools Have Given Up Single-Use Plastic Utensils, 20 have banned single-use plastic bottles.
01
Contributed visual campaign assets used in environmental outreach programs reaching 14,200+ students internationally.
03
Distributed 2350 Reusable Water Bottles and counting.
MERCHANDISE COLLECTION
Produced in partnership with a carbon-neutral manufacturer, the collection prioritizes durability over single-use consumption. 100% of proceeds are donated to organizations working to clean up plastic pollution from oceans and waterways.
