ZODIAC SERIES
BRAND CONCEPT
Created during my years studying abroad, the series explores how cultural rituals continue to carry emotional warmth across distance. Centered on the emotional core of reunion, the works turn festive symbols, folk-art details, and paper-cutting traditions into visual memories of gathering, warmth, and connection. The collection extends this cultural storytelling into contemporary stationery, gifting, packaging, and collectible objects.
COLLABORATORS
Harvard COOP, China Central Television, #ArtonLink NYC, School of Visual Arts
Zodiac Horse 2026
Zodiac Snake 2025
Zodiac Dragon 2024
Zodiac Rabbit 2023
WORK IN PROGRESS ( Horse 2026 )
Initial Sketches- Orientation experiments
In previous years, the series always began with a full front-facing view, so this piece marks the first time I intentionally broke away from the original compositional rules.
I experimented with a horse in side profile, which gave me more freedom to create movement in the hair and explore a more dynamic composition.
Selected Side View
CLOSE-UP DETAILS
VISUAL APPROACH
From a distance, the zodiac animal appears as a bold and monumental silhouette. Up close, the image unfolds into a miniature world of festive scenes: paper-cut decorations, dragon dances, firecrackers, reunion dinners, and celebratory toasts.
A deep red palette with muted tones and vintage textures is accented by subtle gold foil details, creating warmth, depth, and quiet luxury.
Every figure, object, flower, architectural element, and symbolic motif is intentionally considered. I think carefully about how each detail can follow the zodiac animal’s anatomy, shadow, movement, and sense of volume, so the final image feels integrated rather than collaged.
GIFTS & STATIONERY COLLECTION
1000 PCS Puzzle- Collaboration with VOX Puzzle International
VOX Licensing Collaboration: Annual Booth Display
Greeting Cards & Envelope Set
RETAILS & EVENTS (GLOBAL REACH)
EXHIBITION & POP-UP:
Award-winning series showcased across leading art, design, and cultural platforms, including the World Illustration Awards 2023 Global Tour, ICFF New York — North America’s leading contemporary furniture and design fair, Art on Link NYC, China Central Television (CCTV) cover and music cover design, and Harvard COOP.
Client List &
Partnership
The Harvard COOP
School of Visual Arts (SVA)
#ArtOnLink with LinkNYC
World Illustration Awards
China Central Television (CCTV)
VOX Puzzle, Shanghai